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Passionate. Enthusiastic. Driven.

Hello!
I'm Myriem.

I am Australian, French and Moroccan; I was born and raised in Casablanca, Morocco and I moved to Sydney 12 years ago. I am married to an amazing Aussie guy and have 2 wonderful children!

I’m a spiritual and family person who loves tennis, cooking and painting. I am passionate about personal and career development as well as humanitarian work.

Before I became a life & career coach, I was a finance director and I have spent most of my career working for big consultancy firms, including Accenture, EY and Deloitte. I have also worked for the Department of Justice as a Finance Director and for WPP as a Finance transformation lead.

I am deeply passionate about helping people find their purpose and true career path. My mission is to empower you with self-awareness, clarity about your vision, and a resilient mindset so you can create the joyful, prosperous and fulfilling life you deserve.

With PURPOSEEK, I built the dream programs and online courses I wish I had for myself when I was going through my career change!

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MY VISION

“I believe that everyone can find their purpose which leads to a happy, prosperous and fulfilled life”

I stand as living testament to this conviction. There was a time when I accepted a path I didn’t truly enjoy, never even questioning it. It wasn’t until I reached a critical point that I realised a change was necessary. Now, I’m actively living my aspirations, and I’m here to inspire you and guide you to do the same. Imagine a world with more joyous and fulfilled people – that’s the world we can create together!

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Understanding Your Journey:
I’m Listening and Empathising Every Step of the Way

I have spent 15 years in the corporate world looking for my happy place and for fulfilment and never found it until… I found my purpose.

I was on the verge of a burn out before I realised a change was essential. I had ignored those gentle inner whispers telling me I was off course, only paying attention when my body started sending signals.

Necessity pushed me out of my comfort zone. However, beyond fear, self-doubt and identity crisis, I found the unexpected. I learned how to take meaningful steps, leading me to discover a fulfilling life and career, while also boosting my well-being and wealth.

Now, having come through that journey, I feel a strong urge to share my experience. I want to help those who are facing the same challenges. Just like me, I want them to find their way to the light, discover fulfilment, and achieve financial freedom. That’s why I’m fully committed to supporting you on your change journey.

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MY STORY

THIS IS JUST THE BEGINNING OF MY PURPOSEFUL JOURNEY!

1980

Born in Casablanca Morocco. Curious, happy but shy kid

1998

Went to France to study in a business school. Very driven and with big dreams in mind. The little, not so little Moroccan will take the world by storm! Haha young & bold!

2003

Started my Finance career in Auditing and Consulting in Paris. I worked very hard, was successful but I felt miserable. A brilliant career but no personal life, learning but not growing, smiling on the outside but burnt on the inside.

2010

Moved to Australia and worked in Finance consulting. I thought France was the problem! 😉

2012 - 2014

I met my first husband and had my first child. I was finally happy in my personal life and my career was on auto-pilot. It must be France the problem! 

2019

I thought I had it all… Then I got divorced, quit my job and lost my apartment. France was definitely not the problem. I love France. I guess I hit rock bottom…I guess I hit rock bottom but unexpectedly the same year, I met my second husband. (Thank you Mum for all your prayers!)

2020

I started my transformation journey. I’m lost but I’m still very driven. So I jumped headfirst in the world of personal development. This year, I found my purpose and my true career path. I became a purposeful entrepreneur and a life and career coach

2021

Had my second child! While pregnant, I started to design the Purposeek method and the Purposeek coaching program. Technically, Purposeek is my 3rd child 

2022

I was finally living a happy and fulfilling life and career, having a beautiful family and running my businesses and my career coaching program

2023

In March, I experienced a significant setback with the loss of my ex-husband, a first-time event that profoundly affected me. However, my purpose, mission, and vision, coupled with my unwavering faith, helped me regain my footing and continue moving forward.

202x

I believe that the Purposeek coaching program will become a reference in the coaching world! It’s a mix of belief, visualisation, manifestation, and dedicated hard work. Mark my words!

Looking forward to helping you in your purposeful career change journey so together we can contribute to a positive change in the world!

Connect with me!

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meet team

MY TEAM

Brett
Business
Consultant

Zineb
Online Courses Development

Isabelle
Communication Consultant

Rania
Social Media
Consultant

I didn’t navigate this journey alone. While I had to delve into my inner self to uncover my purpose, I couldn’t have translated it into meaningful action without the incredible team that supported and guided me throughout. Their assistance has been invaluable, and I’m deeply grateful. It’s a reminder to choose your circle wisely and surround yourself with the right people. This topic, one that holds personal significance, is something I delve into in the Purposeek coaching program.

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We acknowledge and pay our respects to the traditional custodians of this land, the First Nations people